Whirlpool of India Ltd is a subsidiary of Whirlpool Corporation, a global leader in the home appliance industry. The company is one of the largest manufacturers and marketers of major home appliances in India, with a wide product portfolio ranging from refrigerators, washing machines, air conditioners, and microwave ovens, to small appliances. The company is headquartered in Gurugram and has three manufacturing facilities in Faridabad, Pondicherry, and Pune.
Some of the major products and services are:
- Refrigerators
- Washing Machines
- Air Conditioners
- Microwave Ovens
- Small Appliances
- Water Purifiers
- Mixer Grinders
- Hand Blenders
- Toasters
- Kettles
- Other appliances
Whirlpool also provides various services to its customers such as free delivery, express installation, no questions asked returns, exchange offers, premium care, and warranty. The company has a dedicated customer care and support team that can be contacted through phone, email, WhatsApp, or chat.
Customers may face some issues or problems with their appliances. Some of the common issues that customers may face are:
- Product defects or damages
- Service delays, warranty disputes, or dissatisfaction
- Billing, invoice, or payment issues
- Refund or cancellation of orders or payments
- Feedback or complaints of products and authorized dealers or service partner
Whirlpool follows a three-level escalation process to ensure that the complaints of the customers are addressed and resolved satisfactorily.
Level 1: File a Complaint to Customer Care, Whirlpool
Whirlpool values the feedback and complaints and tries to resolve them as soon as possible. You can register the complaints or submit feedback through available communication methods for the redressal of grievances. These channels are:
- Whirlpool Complaint Number: You can call the toll-free number 18002081800 to speak to a customer care executive and register a complaint or feedback.
- WhatsApp Number: Message to +919667427788
- Email: Send an email to helpdeskindia@whirlpool.com
- Live Chat: You can chat with a customer care executive online through the Whirlpool Chat Support or app.
- Complain online to Whirlpool: File a complaint
- Service Request: You can “request a service visit” for the appliance and track the status of the request and submitted complaints.
In your complaint, must include product details, invoice number, order ID (for online order from Whirlpool), and complaint description.
Not satisfied with the resolution? Escalate your unresolved complaint to the next level.
Level 2: Service Head, Whirlpool India
If your submitted complaints are not resolved at level 1 within 48 hours or dissatisfied with the response, you can write a complaint letter to the service head of Whirlpool by sending an email to servicehead_india@whirlpool.com and expect a resolution within 24 hours.
For any issues related to built-in appliances, call at 18602081010 for technical support.
In your complaint letter, include:
- Reference/ticket ID of the previous complaint
- Order ID/Invoice
- Nature of complaint
- Reason for dissatisfaction
- Description of the issue with supporting documents
If the customer is still not satisfied with the resolution, they can escalate their complaint or feedback to the final level.
Level 3: CEO, Whirlpool of India Ltd
If your escalated complaints at level 2 are still not resolved, escalate it further by filing a complaint or writing to the CEO of Whirlpool at writetoceo@whirlpool.com with reference/ticket ID of previously submitted complaints at level 1 and level 2.
For any privacy disputes, send a notice to legal@whirlpoolindia.com.
This is the highest level of escalation and the decision of the CEO will be final and binding. Further, you can approach respective regulatory or consumer authority.
Level 4: Consumer Protection Authority
If you are not satisfied with the resolution provided by Whirlpool at any level of escalation, approach the higher regulatory or appellate authorities. You can file an online formal complaint to the Consumer Disputes Redressal Commission (CDRC) at the district/state/national consumer court through the E-DAAKHIL platform. For any informal consumer complaint., you should complain to the National Consumer Helpline of the Department of Consumer Affairs.
File a complaint to:
Some other regulatory authorities for the relevant disputes are:
- Competition Commission of India (CCI): For non-compliance with competition laws and regulations or business disputes involving Whirlpool India.
- Bureau of Indian Standards (BIS): Submit concerns related to product quality standards and certifications to verify adherence by Whirlpool India.
For non-compliance with regulations about electronic devices and related products by Whirlpool India, including matters related to device regulations, safety, electromagnetic interference, and technical standards, file a complaint to the Telecom Regulatory Authority of India (TRAI) or the Ministry of Electronics and Information Technology (MeitY).
Still, not satisfied? You can seek legal advice or assistance from a lawyer or consumer rights for further legal action. However, Whirlpool to exhaust all the internal channels of complaint registration and escalation before approaching any external authority.
Whirlpool of India Ltd respects the rights and remedies of its customers and abides by the laws and regulations of the country. But, if you think it is violating your rights as a consumer, don’t hesitate to file a complaint against the company or its products and services.
You can also use the Complaint Hub App for filing your complaints to Whirlpool with levels of escalation and other special features.
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